facebook advertising

Complete 2016 Guide to Facebook Image Sizes

When it comes to creating Facebook ads or building a great Facebook page, the importance of your images should never be underestimated.

The images you use can be the factor that makes or breaks a successful Facebook or Instagram ad campaign.

One problem I come across all the time is the fact that almost every Facebook ad type has a different image size requirement. While it may be possible to use the same image size across multiple ad types, this isn't recommended and won't always give you optimum results.

Using the recommended image sizes for your ads makes a huge difference.

That's why I've created this complete guide to Facebook image sizes. It gives you a quick reference to go to when you are creating a new ad and want to use the optimum image dimensions.

In addition to image sizes, you also get the text length recommendations and technical requirements for each ad type.

And it covers both Facebook and Instagram!

Here are the image & video types included in the infographic:

  • Facebook page images, including your cover photo and profile image
  • Facebook Canvas
  • Lead Ads
  • Website Clicks / Website Conversion ads
  • Page Post Engagement
  • Page Likes
  • App Installs
  • Event Responses
  • Offer Claims
  • Local Awareness
  • Video Views


If you like the infographic and would like to post it on your own blog I've included an embed code at the bottom of the page to make it really easy for you.

Simply copy and paste that embed code to add this infographic to your site.


facebook image sizes